After having opened accounts with several bookmakers, getting to know their rules and procedures, and after analysing your risk- and bettingprofile, it's time to get down to business. It's time to pick games, it's time to consider what's good bets, what's good odds, get a market view, gather info about teams and events, etc. By following these simple steps, you should be well on your way:

Get an overview. 

Find out who's offering what. Get a view of the assortment from several bookies. Use the internet, and visit the bookmaker sites. Make use of an excellent free service like Betbrain, who compares odds presented by most bookmakers.

Study offers: 

It's important to superficially scan the assortment before you start examining the assortment more carefully. I mention this because if you are updated on the event, you'll automaticly know when a good object comes your way. Often you don't need to run a thorough analysis on a match in order to decide wether to bet on it or not. If you have to analyse every match you want to bet on, you don't know as much about the participating teams as you should in order to make a sound bet. If you can't decide upon wether to bet or not to bet on an event, perhaps it isn't a good object after all. Do not pay too much attention to the odds offered in this phase, just notice the events you feel "must" have a certain outcome.

Genuine conviction:

The most common way of betting is to pick an object based on genuine belief of a certain outcome. First pick the object based on belief, then check the prices offered. This how the average punter operate. Very often, the average punter have decided his bet long before he's even seen the price offered. Sometimes the decision is based on a mix of genuine belief, and good price offered. By "genuine belief" I mean the hunch, or the feeling you've got before you've checked the table, the form, statistics, etc.

Statistical analysis: 

Let it be said: Use of statistical analysis should not be the only criteria when choosing betting objects. It should only be used as additional info to a genuine belief. Only use statistics when you are in slight doubt about the object and as a supplement to objects you've singled out through criterias mentioned further down on this page. With statistics I mean league tables, form tables, 5- and 10-year statistics, etc.